Marketing Apocalypse: Chapter 1
To get Hill City, you’ve got to get 2020. That was 5 years ago, the year everybody stopped pretending. The year we lost Miami. It was the first in a string of really big American cities to become unlivable. And the hilarious thing was, the ice caps didn’t even have to melt to sink the place. We’d all been sitting around waiting for that big catastrophe for years, for the not-so-far-off future of 4-plus degrees people were always carrying on about. But while we waited for the real show to start, a creeping, un-sexy disaster got Miami, a daily tide that was consistently a foot-and-a-half higher than normal. That’s all it took, and suddenly? Not a single Kardashian could be found on South Beach. Miami Beach Prepares for Extreme High Tides Just a foot and a half, and you couldn’t get to the restaurants and nightclubs and art galleries anymore, couldn’t wear your fabulous strappy sandals because the sewer pumps were backed up and leaking all the time. And nobody from Fort Lauderdal...